What’s Changing

Chairman and CEO Ed Rust Jr.: Many things are not going to change. We will be there in our customer’s time of need. But looking at the dynamics of the marketplace, we'll need to continue to price effectively, manage our business, innovate with products and ideas that meet the changing demographics and needs of the customer base. We’ll need to continue to provide an environment where our agents and employees can go through their own personal development to make sure that we have the level of professionalism that will meet not just the needs of today, but more importantly the demands of tomorrow. State Farm, in keeping a focus on the needs of our customers and creating an environment where we can all grow and develop, is what we’re all about.