Marketing

The goal of the Marketing Department is to help generate consistent and profitable growth by proactively developing and implementing world class marketing plans.  This is accomplished by the selection and continuous development of high quality; customer-focused employees who strive to understand customer needs and meet those needs with the appropriate products at the appropriate time.  We are committed to the professional development of associates, and promoting diversity and inclusion at all levels.

Marketing develops and implements marketing plans, materials, and advertising that support the business goals of State Farm, our Operation Centers, and State Farm agents.  A close working partnership with agents, field leadership, Marketing Managers, Product Lines, and other Corporate departments aids in the development of marketing plans that integrate and align at all levels.

Marketing employees create strategies, marketing programs and advertising for cross-selling to existing customers, and generating new State Farm business from non-customers.  We continually strive to represent the “voice of the customer” and identify the unique needs of different customer segments.

The Marketing Department is the steward of the State Farm brand.  We help represent State Farm’s added value to the customer and the “Good Neighbor” promise in order to clearly differentiate the brand in the marketplace.