About Our Markets

State Farm's goal is to serve customers representing a rich fabric of backgrounds and lifestyles. Our mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams.

We provide a broad range of products and services, and by maximizing the presence of agents in local communities, we can best serve the needs of an ever-diverse customer base. 

The 50 Million Pound Challenge is designed to focus on family, health, and wellness, with an emphasis on the African American customer. Find out more about what we're doing around health and wellness by visiting http://www.50millionpounds.com/.

We recognize the tremendous opportunity in serving our customers in the Asian-American community. Through national advertising and Asian event sponsorships, we are expanding our outreach and support. State Farm is committed to increasing our cultural awareness in order to provide all of our customers with a full range of insurance and financial products. See statefarm.com® in Chinese .

Hispanic/Latino consumers represent the fastest growing segment in the United States and they influence many aspects of American culture. State Farm is committed to remaining the insurance and financial services provider of choice in all markets, including meeting the needs of our Hispanic/Latino customers. See statefarm.com in Spanish En Español.

We want to resonate with female consumers on the issues that are relevant to them. We believe women can make the necessary decisions and choices to realize their dreams and that we offer the right information, the right tools and the agency relationship to help make it happen. Go to sfredportfolio.com to see the interactive web site we designed to help women research the solutions they need.

Young Adults are an ever-growing segment in America, and we're committed to meeting their needs in a whole new way. Whether you call yourself an Echo Boomer, Generation Y, or whatever fits your lifestyle, check us out at http://www.nowwhat.com.