Latino Legend to Make Appearance at 2009 AT&T Fiesta Broadway
Bloomington, Ill., April 23, 2009 - Former Major League Baseball® great and league MVP, Rod Carew is teaming up with State Farm at the Fiesta del Jonròn Tour during the 2009 AT&T Fiesta Broadway celebration. Fiesta del Jonròn is a fully interactive fan experience that will be part of the largest Cinco de Mayo celebration in the country. Over 500,000 Latinos will attend the celebration and have the opportunity to meet the Major League great.
In addition to the appearance of the 1977 American League MVP and 18-time All-Star, the State Farm Fiesta del Jonròn Tour will include , the Latino Tribute Trailer, a home run competition, “Buzz vehicle”, personalized baseball cards, and the chance to win numerous prizes. This tour will bring families who share a love for America’s favorite pastime together unlike ever before.
“The largest Cinco de Mayo event in the country provides the perfect platform for the Fiesta del Jonròn Tour,” said Mark Gibson, assistant vice president of advertising for State Farm. “This tour serves as yet another example of State Farm’s commitment to engaging our customers and their families in a culturally relevant way.”
After kicking off the Tour in Los Angeles, Fiesta del Jonròn will touring the country and making stops at some of the premier Hispanic festivals and celebrations in the country. Upcoming events include:
Rich Pingeton, Public Affairs Specialist at (309) 766-8866.
State Farm insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. State Farm's 17,000 agents and 68,000 employees serve more than 78 million auto, fire, life and health policies in the United States and Canada, and more than 1.9 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com® or in Canada statefarm.ca®.