State Farm® Hometown Concerts

NBC and State Farm® announced on June 9 a unique programming and marketing partnership for this season of “Nashville Star” (Mondays, 9/8C). In addition to serving as a primary sponsor for the series, State Farm will be the presenting sponsor for a special “Hometown Concert” episode airing July 21, that features each of the final four contestants performing a special concert for friends and family in their various hometowns.

State Farm’s exclusive sponsorship for the “Hometown Concert” ties in with the company’s current “I’m There” marketing campaign, which targets consumers who are at the intersections of important life events. The “Hometown Concert” episode is the ideal platform and program to market the “I’m There” message, as each contestant is facing a significant personal and professional crossroad as they approach the finals of the “Nashville Star”competition.

All money raised from the concerts will be donated to the public school district in each of the four finalists’ home communities to support drop out prevention programs. State Farm will also donate $10,000 to each of the school districts, assisting their efforts encouraging kids to stay in school and decreasing the number of high school dropouts.

For more information about visit the Nashville Star web site.