Extra! Extra!
State Farm® Year in Review gets makeover – becomes State Farm Journal

The annual report for State Farm, the Year in Review is taking a different shape.

This year it will be called The State Farm Journal and it’s a newspaper. The State Farm Journal (SFJ) captures State Farm’s 2006 year in review and also gives a high-level sense of what State Farm hopes to accomplish in 2007.

Retirees will receive a copy of the State Farm Journal in early May 2007.  It is also available on statefarm.com®.


Why the change?

The goal of the State Farm Journal is to tell State Farm’s story factually – providing clear, concise, easy-to-ready information.  The newspaper format is a great fit for this objective, as it provides greater flexibility in design and content than the traditional booklet designs of years past.


What can I expect to see in the SFJ?

Readers of the SFJ will see articles about:

  • Leadership viewpoints about State Farm’s 2006 performance
  • What State Farm is doing to reach out to more customers
  • Financial and growth results for the Company
  • State Farm’s response to claims in 2006
  • How State Farm is attracting and retaining employees and agents
  • How State Farm is reaching out to communities
 
 

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