September 10, 2012 - Learning to drive is a big step in life's journey. On September 15, community leaders in Atlanta and the surrounding communities will join with hundreds of other locations across North America in a show of support for teen drivers, helping them stay safe as they embark on the road ahead.
Car crashes are the number one killer of American teens, and according to the Center for Disease Control, their first year on the road as a new driver is the most dangerous. Though traditional scare tactics can be engaging for some, State Farm and others believe a supportive and positive approach to teen driver safety in addition to education, awareness, legislation and enforcement is key to keeping teens engaged and safe on the road. With this in mind, State Farm is debuting a different teen driver safety program called Celebrate My Drive.
All across the U.S. and Canada, State Farm® will be rallying communities to promote teen driver safety by hosting more than 300 events simultaneously on Sept. 15. The Mall of Georgia is home to one of the largest events in North America and State Farm is encouraging area residents to attend the event to support teens as they learn to drive and get ready for the road ahead. At the event, teens also will be able to participate in safe driving exhibits and other fun activities.
Multiple local high schools are participating in the upcoming celebration at the Mall of Georgia. Interested community members can show their support for these schools by voting for a local high school to win a $100,000 grant at celebratemydrive.com between September 10 and September 15. State Farm is giving a total of 14 $100,000 grants to high schools across the U.S. and Canada.
One lucky Georgia teenager (15-18) who enters at the Mall of Georgia will win the grand prize, a brand new Chevy Sonic LS! A total of 14 cars will be given away across the U.S and Canada (complete rules are available at www.celebratemydrive.com/rules). Also at the Mall of Georgia event, Atlanta Hawks Al Horford will be on hand to sign autographs; there will be interactive activities; Star 94 will be broadcasting live; and lots of fun giveaways. Learn more about the celebration by visiting www.facebook.com/CelebrateMyDrive.
NOTE: Media may contact Justin Tomczak to arrange for advance/on-site interviews with participating teens and their parents. Community leaders and participants also will be available for interviews during the day of the event.
| WHO/WHAT: | WSB's Jovita Moore, Univision's Mariela Romero, Atlanta Hawk's Al Horford, and performances by Business Casual Band, Fit Kidz Swagger Dance Team, Pantry Antfarm Band, H.O.P.E. Dance Team, Carver High School/Giving Point Rap, Kucoshka Band, Black Star Educational Institute Step Team and ZUMBA!! Giveaways and prizes with a chance for one lucky student to win a brand new CHEVY Sonic. Vote for school of your choice to have a chance to win $100K! |
| WHERE: | The Mall of Georgia – 3333 Buford Dr, Buford, GA 30519-4913 |
| WHEN: | 9/15/12 at 10:00 a.m. – 6:00 p.m.; Stage program begins at 1PM. |
Justin Tomczak, Public Affairs Specialist, (770) 418-5562.
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts - more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 43 on the Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.
