Troy, MI, (May 17, 2013) The Detroit Auto Dealers Association (DADA) hosted the annual Courageous Persuaders Awards Celebration, at which high school students who took a stand against underage drinking won $18,750 in scholarships and awards. The event, which took place on Wednesday, May 15 at the Troy Marriott in Troy, Mich. was hosted by renowned Detroit television personality Huel Perkins, anchor at WJBK FOX2.
The DADA is the primary sponsor and administrator of the Courageous Persuaders program, which is facilitated through the DADA Education Foundation. As president of the DADA, I couldnt be more proud of being associated with this event, said Scott LaRiche. As a father, I have been truly moved by the talent of these young people and the courage they have displayed in taking a stand that may save a life.
The competition, now in its 13th year, encourages high school students to create 30-second television commercials warning middle school students about the dangers of drinking alcohol. The contest drew 1,107 participants from 240 high schools who submitted 547 video entries, which included thousands of students from schools throughout the U.S. and Canada.
The State Farm Fan Favorite Award from State Farm® returned for a second year. The Fan Favorite is selected by Courageous Persuaders fans who view the Courageous Persuaders YouTube site. The winner is selected from among the 60 finalists, and the prize is awarded to the school where the video originated. The videos were viewed over 100,000 times, and the winner was determined by a margin of just 13 votes.
Student scholarships and award winners:
In addition, special sponsored awards were presented to the following:
2013 Courageous Persuaders Student Awards Celebration
The Courageous Persuaders program was created in 2000 by Oakland County District Judge Michael A. Martone and John Barczyk, a local McCann-Erickson advertising executive (retired). In 2007, the DADA became the primary sponsor and administrator of the Courageous Persuaders program through its DADA Education Foundation. This years entries continued to be strong, drawing from 38 states, the Canadian Province of British Columbia, demonstrating the continued interest in the program.
In addition to the scholarship, the grand prize-winning student receives the opportunity to participate in a professional editing session to make the video broadcast ready. The commercial will be broadcast on the Courageous Persuaders Web site, on television, and will be televised in branches of the Michigan Secretary of States Office. For information, and to view the winning videos, go to CourageousPersuaders.com.
The mission of the DADA Education Foundation is to promote excellence in education through quality programs and leadership. In addition to the Courageous Persuaders program, the Foundation also administers Automotive Education Day at the North American International Auto Show (NAIAS), and the NAIAS Poster Contest.
The DADA was founded in 1907 by 17 local car dealers, and has grown to more than 200 member car and truck dealers who donate their time and resources to a host of community activities. Currently, the DADA members collectively employ more than 16,000 people.
Many members participate in the NAIAS, LLC, which is responsible for the production of the North American International Auto Show (NAIAS). The most significant charitable venture of the DADA is the annual NAIAS Charity Preview, which has raised more than $87 million for childrens charities in southeastern Michigan since 1976, of which $36 million was raised in the last seven years alone. To find out more about Detroit Auto Dealers Association, visit dada.org. To find out more about the North American International Auto Show, visit naias.com.
Editors Note Image of winning students available. Please contact Sandy Herp.
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts - more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 43 on the Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.