Wilmington, North Carolina (February 15, 2013)
State FarmŪ awarded Laney High School with a Project Ignition grant to raise awareness about teen distracted driving. Laney was selected as one of the top 25 high schools from throughout the United States and Canada to receive a $2,000 service-learning teen driver safety grant.
Project Ignition is a service-learning teen driver safety program sponsored by State Farm and coordinated by the National Youth Leadership CouncilŪ.
Project Ignition has created an avenue for teens to learn about safety from their peers and effectively change behaviors and save lives, said State Farm Agent Cedric Dickerson. As a State Farm Agent, I take the opportunity to protect and serve our community, especially our younger members, very seriously.
According to the National Highway Traffic Safety Administration, auto crashes are the No. 1 cause of death for teens in this country. Project Ignition is a youth- and schools-led response that connects academic goals with the issue of teen driver safety through service-learning.
For this grant, students will conduct a social-norms campaign, hold a student vs. faculty basketball game, and facilitate a Down with Distractions, Up with Life event where students will rotate through a number of stations sponsored by local businesses/organizations addressing distracted driving.
I am excited about the Project Ignition grant which will help Laney students learn more about safe driving. Laney Principal Al O'Briant said. Safety is a top priority here and this is one more way we can help our students become responsible young adults.
Grant applications were evaluated during a rigorous judging process and 25 schools were selected, in part, based on a commitment to service-learning and the use of proven-effective strategies in changing teen driver behavior. Students will inform, engage and motivate their peers while teachers will simultaneously link these activities to academic curriculum.
The 10 most effective campaigns that emerge from these 25 will be given the opportunity to receive additional funding (up to $7,500) and join the ranks of Project Ignition's 18 current National Leader Schools as they implement longer-term campaigns.
For more information and a complete list of schools, visit www.sfprojectignition.com. The Middle College at Bennett in Goldsboro was the only other grant winner from North Carolina and the southeast.
State Farm Public Affairs
Office: (434) 872-5211
Cell: (434) 981-3071
At the National Youth Leadership Council, we strive for a world where all young people are valued and called on to lead. With passion, creativity, and ingenuity, young people can address world issues while strengthening academic and learning outcomes through service-learning. To that end, we provide programs and services that develop young leaders, support educators, and advance the field of service-learning. Visit www.nylc.org to learn more about NYLC and service-learning.
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