A message to our customers For nearly 90 years our customers have helped us build one of the most recognized and respected brands in North America. Our brand promise — to be there, like a good neighbor — comes to life each and every day through our agents and employees.

State Farm Pocket Agent App
State Farm Pocket Agent® App

Our customers know us when they see our logo. Whether it's on an agent's office, a web site, or a mobile app, our logo symbolizes our reputation and values.

Today we are pleased to present a refreshed logo that simplifies, unifies, and contemporizes the State Farm brand.

Since our current logo was introduced almost 60 years ago, State Farm has adapted and changed in many ways from expanding our products and services to helping our customers when, where, and how they want. Though we are updating our look to reflect these changes, what hasn't changed is our commitment to you.

This symbol is a contemporary reflection of how we help you get to a better state.

Look for our new logo wherever you see State Farm — first in television commercials, online and in mobile applications. In the coming months you'll also see it on printed material, billboards, and in agents’ offices.