NEWSROOM

Ranks First for Best Mobile Site Top Auto Insurance Mobile Sites Studied by Key Lime Interactive

Bloomington, IL., (January 24, 2011) – In the highly competitive mobile technologies world, the State Farm® mobile site is ranked best-in-class when compared to other top auto insurance competitors.

In a recent competitive review, State Farm was rated as having the best mobile experience by Key Lime Interactive (KLI), an independent company specializing in user testing and experience.

KLI researchers collected consumer feedback on what qualities in a mobile application were most important. Consumers responded that the ability to submit bill payments, view detailed policy information, and enter detailed accident information including photos and scene details were critical to a satisfactory mobile experience. State Farm's mobile site included all of these qualities while exhibiting these features in a visually appealing and highly useable way.

"State Farm is the leader in mobile insurance capabilities and we're working hard to maintain that position," said Patty Gaumond, vice-president of Enterprise Internet Solutions at State Farm. "This ranking acknowledges our focused effort to design the best user experience for our customers."

Even with the top ranking, State Farm continues to improve the mobile experience. "We're always listening to customer feedback," said Gaumond, "and are evaluating new technology that will make it even easier to use."

State Farm's mobile applications include Pocket Agent®, Steer Clear® Mobile, and Driver Feedback on both the iPhone® and Android platforms, and the MoveTools app for iPad® users. To learn more about State Farm's mobile applications go to statefarm.com/mobile/.

iPhone and iPad are registered trademarks of Apple, Inc.

Android is a registered trademark of Google Inc.

National Media Contacts

Local Contacts

Media Contact

Matt Edwards
State Farm Insurance
309-766-4902
matt.edwards.hioq@statefarm.com

About State Farm®

State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts - more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 43 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com® or in Canada statefarm.ca®.