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Techniques for writing an ad for a rental property

Writing an effective online rental listing will attract the most qualified and responsible tenants.

Man and woman on couch looking through contracts.

Avoid the common landlord mistake of not using your real estate listing by making it the first step on your landlord journey to finding quality tenants.

You don't want a vacancy, because a vacant unit means you're not collecting rent. But it's not good enough to just find tenants; you need quality tenants. Quality tenants pay rent on time and take great care of your rental property. Your property listing or online rental listing should be written to attract the most qualified, responsible tenants.

How do you write an effective rental listing?

The first step is writing a descriptive title. It should include the rent price, number of bedrooms, number of bathrooms, the neighborhood and a few unique details about your property. Include some attractive features like a recent renovation, city views, new appliances, open floor plan or a rooftop deck.

The next step is writing a rental listing description for your property, highlighting important details:

  • What's included in rent: utilities, amenities, dedicated parking space.
  • Pet rules: if pets are allowed, give the amount of the pet deposit and rent.
  • Security deposit amount.
  • Screening requirements: if a credit/background check, application, or fee is required.
  • Your preferred contact information.

The last step, but the most important one, is adding high-quality photos to your listing. Photos have the power to attract a high volume of qualified tenants. They can even justify a higher rent price. Tenants will likely skip over your listing if you don't have photos, or if you don't have a sufficient amount that include every room.

After building your perfect rental listing, the next step is screening tenants. Read the next article to learn how to create a thorough and consistent tenant screening process.

State Farm® (including State Farm Mutual Automobile Insurance Company and its subsidiaries and affiliates) is not responsible for, and does not endorse or approve, either implicitly or explicitly, any third party products or the content of any third party sites referenced in this material. State Farm has no discretion to alter, update, or control the content on the third party sites. Any references to such sites are provided for informational purposes only and are not a solicitation to buy or sell any of the products which may be referenced on such third party sites. State Farm does not warrant the merchantability, fitness, or quality of the third party products referenced in this material.


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