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Relationships. Reputation. Results.

The mission of the Public Affairs Department is to manage relationships and create, develop, and communicate messages in ways that advance our brand and reputation and help drive business results.

In addition to the Public Affairs Department at Corporate Headquarters, we have Public Affairs professionals in many State Farm offices around the country. Our Public Affairs practitioners typically provide assistance with local public relations efforts and may also have responsibility for project and program implementation in one or more of these areas: Public Policy, Community Relations/Education and Safety, and Media Relations/Communications.

The broader department is comprised of:

Strategic Communications

• This area of Public Affairs provides communication consulting, strategy, online communications, as well as speech support. Through collaboration with other communication efforts throughout the Company, Strategic Communications informs, educates, and motivates employees and agents.

Public Relations/Marketing

• The Public Relations team works closely with other departments to proactively secure earned and owned media coverage for State Farm. Their goal is to build the State Farm brand and drive sales by getting media interested in the many positive things State Farm does.

Digital Media

• The Digital Media area monitors and responds to online mentions of State Farm across all social assets and collaborates with other departments to recommend social media direction for the Company.