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Relationships. Reputation. Results.

The mission of the Public Affairs Department is to manage relationships and create, develop, and communicate messages in ways that advance our brand and reputation and help drive business results.

In addition to the Public Affairs Department at Corporate Headquarters, we have Public Affairs professionals in many State Farm offices around the country. Our Public Affairs practitioners typically provide assistance with local public relations efforts and may also have responsibility for project and program implementation in one or more of these areas: Public Policy, Community Relations/Education and Safety, and Media Relations/Communications.

The broader department is comprised of five areas:

Business Technology Services

• The technical support needs of the Public Affairs Department are handled by the Business Technology Services unit. The team helps with hardware and software acquisition, installation, and support for Corporate Public Affairs, and assists zone Public Affairs departments with workstation application reporting and tracking.

Community Alliances

• The focus of Community Alliances is to help create a healthy business environment through relationships that build stronger, safer, and better-educated communities. Through the products and services we offer, and through our involvement in and commitment to the communities where we live and do business, we are a good neighbor, in words and in deeds.

Media Relations

• The goal of the Media Relations team is to tell the State Farm story, so policyholders and the public understand our business and the value of our brand. We pride ourselves on building relationships with members of the media, so we can provide timely news and information about State Farm and the insurance industry.

PR/Marketing

• The PR/Marketing arm of Public Affairs works closely with Media Relations, Community Alliances, and the Marketing Department to secure accurate, fair media coverage for State Farm. We help build the State Farm brand and drive sales by getting media interested in the many positive things we do.

Strategic Communications

• This area of Public Affairs provides communication consulting, strategy, online and print communications, as well as speech support. Through collaboration with other communication efforts throughout the Company, Strategic Communications informs, educates, and motivates employees and agents.