The State Farm® Personal Price Plan®

Create an affordable price, just for you.

Nobody knows your personal situation or budget better than you. That’s why we give our customers the control to create an affordable price for the coverages they want.

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What is a Personal Price Plan?

It’s personalized insurance that helps you create an affordable price just for you.

It gives you control over choosing coverages, savings, and options that meet your needs and fit your budget1. And, with the State Farm Personal Price Plan, you could save $649 per year2 on car insurance.

Your local State Farm agent can help you create a personal price plan that works for you.

How can I save money?

Personalizing your insurance is one of the best ways to help get a policy you can afford with the protections you want.

To create a personal price plan, you may need to consider factors like your car’s value, your driving history, and the amount you could reasonably afford to pay out of pocket after an accident. We offer numerous ways to help you create a plan with a price that is affordable to you.

Personalization options include:

Sign up for safe driver discounts

If you’re a good driver, you could save up to 30%3 using the Drive Safe & Save® app4The Steer Clear® app5 offers teen and young adult drivers a way to earn savings on auto insurance and improve their driving skills.

Take advantage of insurance discounts

As a State Farm customer, we offer you many ways to save on insurance, including choosing to bundle your auto insurance with renters or homeowners. Availability and amount of discounts vary by state.

Drop coverages you don’t need

If you have an older vehicle, you may want to opt out of things like comprehensive and collisionroadside assistance, and rental reimbursement to get a more affordable price for you.

Increase your deductible

If you can afford to pay a bit more out of your pocket after a claim, opting for a higher deductible can help reduce your insurance price.

Talk to an agent

Your local State Farm agent can explain the different types of coverages and options available to you and help you create a personalized plan that makes the most sense for your situation.

Tip: If you currently have insurance with another carrier, switch and save 22% - or $649 per year2 on average with State Farm.

Simple Insights® for creating a Personal Price Plan

Insurance costs are different for every driver, depending on the state they live in, the type of vehicle they drive, the type of coverage they have and many other factors. Check out these articles for more information to help you create your own personal price plan.

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1 Individual premiums and budgets will vary by customer. All applicants subject to underwriting requirements.

2 Average annual per household savings based on a 2023 national survey by State Farm of new policyholders who reported savings by switching to State Farm.

3 Discounts may exceed 30% and vary state-to-state (NY capped at 30%). Not available in CA, MA, and RI. A discount may not be available in NC depending on individual facts and circumstances. Setup required.

4 Check your phone’s eligibility by texting SAVE to 42407 to get a link to download the app. If your phone does not meet the requirements, you will not be able to download the app.

5 Discounts and their availability may vary by state and eligibility requirements. Contact your State Farm agent to confirm eligibility for the program.

Prices are based on rating plans that vary by state. Coverage options are selected by the customer, and availability and eligibility may vary.