Your insurance. Your priorities. Your Personal Price Plan®
Designed to help fit your life and budget
A Personal Price Plan is a personalized quote you create based on your needs, budget and the coverage that's important to you.
What is a Personal Price Plan?
It’s personalized and competitively-priced insurance that we can help you build.
How can I save money?
Personalizing your insurance is one of the best ways to help get a policy you can afford with the protections you want.
To create a personal price plan, you may need to consider factors like your car’s value, your driving history, and the amount you could reasonably afford to pay out of pocket after an accident. We offer numerous ways to help you create a plan with a price that is affordable to you.
Personalization options include:
Sign up for safe driver discounts
If you’re a good driver, you could save up to 30%3 using the Drive Safe & Save® app4. The Steer Clear® app5 offers teen and young adult drivers a way to earn savings on auto insurance and improve their driving skills.
Take advantage of insurance discounts
As a State Farm customer, we offer you many ways to save on insurance, including choosing to bundle your auto insurance with renters or homeowners. Availability and amount of discounts vary by state.
Drop coverages you don’t need
If you have an older vehicle, you may want to opt out of things like comprehensive and collision, roadside assistance, and rental reimbursement to get a more affordable price for you.
Increase your deductible
If you can afford to pay a bit more out of your pocket after a claim, opting for a higher deductible can help reduce your insurance price.
Talk to an agent
Your local State Farm agent can explain the different types of coverages and options available to you and help you create a personalized plan that makes the most sense for your situation.
Simple Insights® for creating a Personal Price Plan
Insurance costs are different for every driver, depending on the state they live in, the type of vehicle they drive, the type of coverage they have and many other factors. Check out these articles for more information to help you create your own personal price plan.
1 Individual premiums and budgets will vary by customer. All applicants subject to underwriting requirements.
2 Average annual per household savings based on a 2025 national survey by State Farm of new policyholders who reported savings by switching to State Farm.
3 Discounts may exceed 30% and vary state-to-state (NY capped at 30%). Not available in CA, MA, and RI. A discount may not be available in NC depending on individual facts and circumstances. Setup required.
4 Check your phone’s eligibility by texting SAVE to 42407 to get a link to download the app. If your phone does not meet the requirements, you will not be able to download the app.
5 Discounts and their availability may vary by state and eligibility requirements. Contact your State Farm agent to confirm eligibility for the program.
Prices are based on rating plans that vary by state. Coverage options are selected by the customer, and availability and eligibility may vary.