We Care About the Needs of the Multicultural Marketplace
Our mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams.
The U.S. Census Bureau estimates that nearly 30% of the current U.S. population is multicultural. By 2050 or sooner, it is projected that more than half of U.S. residents will be ethnically diverse. We understand the importance of this growth and are committed to serving customers who represent these ever-growing cultures.
One way State Farm™ is responding to customer needs is by increasing the number of professional associates with bilingual and multicultural skills. Today, nearly 35% of State Farm agents offer bilingual capabilities in their offices, with over a quarter providing services in Spanish. In the years ahead, we are committed to accelerating such capabilities for primary languages such as Spanish, Mandarin, Korean, and Vietnamese. Each year, we are proud to say that more of our associates represent a wide spectrum of cultures and life experiences. But the consistent, unwavering commitment to our mission statement above is what binds us as a workforce.
By providing a broad range of industry leading products and services and training our associates to understand the unique needs of customers, State Farm is prepared to serve the needs of a growing and diverse customer base. Through our grass roots community outreach, partnerships with key organizations, and multifaceted national advertising, State Farm is also expanding support to customers representing a rich fabric of cultures and lifestyles. From community outreach to diversity and inclusion, State Farm has placed serving the multicultural markets as a priority in the Company's growth and retention efforts.