Simple Insights® editorial team & process
Simple Insights is the official blog for State Farm® — a collection of over 1,000 articles on insurance and financial services topics including tips to help protect your family, home, finances and more. Our goal is to provide relevant information to help you in your everyday life.
Meet our editorial team
Our editorial team is comprised of knowledgeable individuals with backgrounds in the insurance and financial services industry. With years of hands-on experience, we understand the topics we cover, allowing us to provide you with helpful information.
Ana
- 20 years with State Farm
- Background in claims and digital content
- Bilingual in English and Spanish
- A world traveler enjoying time with her family!
Courtney
- 18 years with State Farm
- 10+ years in digital content
- Background in claims and underwriting
- Enjoys family time, reading and the beach is her happy place!
Laura
- 6 years with State Farm
- BA in Journalism and Communications
- 5+ years in underwriting
- Passionate about her family, kids' sports and traveling!
Tony
- 18 years with State Farm
- MBA in marketing
- 20+ years in digital content development and consumer research
- A deep thinker!
Amy Jo
- 38 years with State Farm
- 30+ years in customer experience
- 7 years in Search Engine Optimization
- Committed to finding answers and spreading sunshine!
Our approach
We follow a review process to help ensure that our insights are reliable and relevant:
- Research — analysis of topics by individuals who stay current with industry trends.
- Content development — crafting clear, concise and engaging articles with you in mind.
- Review — editing and fact-checking processes to help ensure accuracy.
- Publication — sharing insights with the community through our user-friendly platform.
Our editorial standards
To help deliver valuable content, our editorial team adheres to these guiding principles:
- Reliable information — content is regularly reviewed using verified facts and current sources.
- Clear communication — we help simplify complex topics for easier understanding.
- Relevant topics — we aim to focus on topics based on consumer interests.
- Research — articles are based on our research and industry insights.
- Ethical practices — we provide citations and give proper credit for materials used.