Simple Insights® editorial team, guiding principles and approach
Simple Insights is the official blog of State Farm® offering over 750 articles, in both English and Spanish, covering topics related to insurance, financial services and everyday life. From protecting what you own to planning for what's ahead, our goal is simple: provide the kind of helpful insights and trustworthy information you can rely on from a good neighbor.
Meet our editorial team
Behind every article is a team of curious, experienced people who care about making insurance and financial services easier to understand. With backgrounds in insurance, financial services, content development and storytelling, we bring a mix of expertise and genuine interest to the content we publish.
Alissa
- 11 years with State Farm
- Bachelor of Arts in English Literature
- 20 years in writing and communications
- Always reading
Ana
- 21 years with State Farm
- Bachelor of Arts in Economics from Universidad de los Andes
- 17 years in digital content and claims
- Certified Usability Analyst (CUA)™, certifications in Claims (AIC), General Insurance (AINS) and Insurance Services (AIS)
- Loves to travel the world and learn about new cultures
Brian
- 13 years with State Farm
- Bachelor of Arts in Art and a Master's in Communications from Illinois State University
- Chartered Life Underwriter® (CLU®) from The American College of Financial Services, Certified Usability Analyst (CUA)™ from Human Factors International
- 30 years in digital marketing, user experience and customer research
- Avid table-top roleplaying game master and designer
Courtney
- 19 years with State Farm
- Bachelor of Arts in Liberal Arts from Lincoln College
- Earned Certified Usability Analyst (CUA)™, Associate in Insurance (AINS), and Associate in Insurance Services (AIS) designations
- 8 years in claims and underwriting and 11 years in digital content development and strategy
- Enjoys family time, getting lost in a good book, and relaxing by the water
Jim
- 25 years with State Farm
- Bachelor of Arts in English from Illinois Wesleyan University
- Focus in advertising and creative development
- Former reporter
Laura
- 7 years with State Farm
- Bachelor of Arts in Journalism and Communications from Illinois State University
- 5 years of experience in commercial underwriting
- Enjoys spending time with family and friends, traveling, and following sports
Shireen
- 6 years with State Farm
- Bachelor of Music in Instrumental Performance and Bachelor of Arts in Accounting from Illinois Wesleyan University
- Licensed Certified Public Accountant (CPA)
- Plays five instruments and performs regularly
Tony
- 19 years with State Farm
- Bachelor of Arts in Graphic Design and Photography from Illinois State University, MBA in Marketing from the University of Illinois Urbana-Champaign
- Chartered Life Underwriter® (CLU®) from The American College of Financial Services
- 20 years in strategy, marketing, visual design, consumer research and digital content development
- A deep thinker
Our guiding principles
We understand that great content starts with a strong foundation, and these are the principles that guide everything we publish:
- Accuracy: Content is reviewed using verified facts and up-to-date sources.
- Clarity: Complex topics are broken down to make them easier to understand.
- Relevance: Topics are chosen based on the things people care about.
- Depth: Articles draw on real expertise and industry knowledge.
- Integrity: Sources are cited and credit is given where it is due.
Our approach
Our content goes through a deliberate process designed to make sure it's helpful and worth your time:
- Explore: We dig into topics with a close eye on industry trends.
- Select: Our topics are chosen with your needs in mind.
- Verify: All content is thoroughly edited and fact-checked before it's published.
- Share: Finished articles are published on an easy-to-navigate platform which you can find here starting with Simple Insights from State Farm.